Arcadia,
A revolutionary new way to play, compete & connect in augmented reality.

Arcadia is a technology company at the forefront of mixed reality, transforming sports experiences to bring large groups together through movement, play, and connection. To support their growth, they needed a brand evolution that clearly articulated their purpose and positioned them for the future.

The visual identity was designed to capture the essence of movement and play; leveraging motion-blur photography to emphasize speed and direction, alongside a vibrant color palette that amplifies the competitive edge. The identity extended across a full brand system and website, creating a seamless and immersive experience that reflects Arcadia’s vision for the future of mixed-reality sports.

Visit live site:
playarcadia.com

Studio:
newkid

Credits:
Mark Andrew Bone
Stanislaw