SUMER MAVI
Information Archive (COMING SOON) Line of Sight,
A luxury vision care company changing perceptions of what eyecare can be.
Services:
Art Direction
Brand Identity
Website
Print Material
Packaging
Digital
Line of Sight is a luxury vision care clinic redefining progressive eye care for a sophisticated clientele. Seeking to expand globally, they wanted a brand that moved beyond the clichés of optometry—one that embodied creativity and aligned with the prestige of the eyewear brands they carry.
The brand’s foundation was rooted in the concept of vision and clarity, aligning with the name Line of Sight. We developed an identity centered around lines, paying homage to the technical dials of optometry. Strategically, the approach shifted toward a proactive, holistic perspective—reframing the relationship between consumers and their optometrists beyond the conventional model.