Standard Equipment,
A corporation that designs tools for non-standard spaces & lifestyle.

Standard Equipment is an emerging homewares and furniture brand that blends utilitarian design with a playful edge, drawing inspiration from the founder’s roots in toy design.

With increasing standardization shaping taste and lifestyle, the brand identity for Standard Equipment was designed to challenge this notion. By subverting the meaning behind the company’s name, the brand was repositioned as a creator of “Tools for Non-Standard Living.” This approach introduced a dual-layered product system, assigning each item both a 'standard' and 'non-standard' use—bringing depth, versatility, and a distinct personality to the brand.